Marcom Manager

• Strategize, develop, execute and regularly review marketing and public relations plan to different market needs to drive hotel revenue and awareness of the hotel to ensure the revenue plan objectives are achieved.

• Oversee the development of new marketing strategies.

• Analyse current and competitor marketing trends, coordinate all marketing activities to maintain and increase revenue through added business volume and increased rate.

• Evaluate marketing and public relations activities to ensure effectiveness of each campaign and budget optimization.

• Recommend Director of Sales & Marketing the kind of advertising which will be most productive for the hotel by analysing the market effectiveness of past advertising campaigns and consulting with other Department Heads.

• Maintain regular contact with the IHG hotels in your region and the regional reservation office

• Implement direction from Director of Sales & Marketing and Regional Managers.

• Promote the hotel and maintain good public relations in order to maintain the prestigious image of the hotel. Duties involve planning, directing, controlling, coordinating and participating in all Public Relations activities.

• Coordinate and support all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.

• Enhance the image of the hotel in the local community.

• Review regularly internal promotion pieces for visual effect and ensure they conform with brand standards

• Organise and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.

• Develop media contacts and other press activities. Acts as hotel’s liaison with media to promote good publicity and counteract bad publicity.

• Develop and organise promotional activities, coordinates with departments concerned; invites media to promotional activities; prepares and issues press releases

• Create promotional and hotel press releases and distribute them to different media based on different content.

• Maintain good relationship with internal team members, local and international media and third-party business partners.

• Provide information to other departments on activities within and outside the hotel which may be useful when dealing with guests

• Accept media complaints and online guest complaints, requests, and inquiries and coordinates handling with departments concerned

• Maintain good public relations by extending personalised service to media. e.g. following up on reservations media, assisting in greeting media and groups upon their arrival, sending welcome letter to media.

• Maintain clipping files pertaining to the hotel(s) based on daily perusal of the media and provides same to General Manager, other departments, other hotels, corporate public relations, as appropriate

• Maintain mailing list/contact file.

• Maintain hotel photo file.

• Liaise with Human Resource Director on matters affecting corporate image.

• Build profile within local market place through attendance at various events and local market place.

• Co-ordinate hotel photography when required.

• Monitor awareness of competitor activities and use information when developing strategies.

• Plan and coordinate sponsorship activities.

• Work with superior on manpower planning and management needs.

• Work with superior in the preparation and management of the Department’s budget.

• Be responsible in keeping our property safe and secure, to participate in any hotel activity related to Fire Life safety.

• Perform any other duties which may be assigned by the management from time to time

• Full Social Insurance contribution from the first month of employment
  
• Opportunity to work in a professional pre-opening environment
  
• Access to professional training programs aligned with 5-star standards under the Shilla Monogram system
  

- Minimum 03 years of experience in the same position in an internationally branded 5-star hotel

- Local market knowledge preferred

- Bachelor’s degree preferred

- Experience managing to brand standards

- Able to collaborate effectively with other hotel employees and managers to ensure teamwork

- General knowledge of contract laws

- Proficient computer skills including Microsoft Office suite

- Excellent reading, writing and oral proficiency in English language.