Senior Marcom Manager

Position Summary

A creative storyteller who understands luxury lifestyle branding and can bring the Vignette Collection spirit to life through impactful campaigns, PR exposure, KOL collaborations, media partnerships, and strong market positioning. This role is responsible for elevating brand awareness, driving guest engagement, and creating meaningful storytelling experiences that differentiate the hotel within the luxury hospitality market.

Guest Experience

Create, develop, and market key events and brand activations for the hotel, especially during key business periods

Communicate effectively to target markets the hotel’s positioning, experiences, dining concepts, events, and luxury lifestyle offerings

Build strong relationships with media, KOLs, influencers, publications, and local partners to maximize brand exposure

Work closely with local third-party partners and maintain professional relationships with media and industry stakeholders

Create and maintain a comprehensive media, PR, and marketing contact database relevant to the hotel’s target audience

Manage and promote the hotel across IHG brand platforms, digital channels, and social media

Respond to media enquiries and support PR opportunities, interviews, and brand features

Research and identify new opportunities within target luxury and lifestyle market segments

Coordinate closely with operational departments to ensure brand storytelling is consistently brought to life throughout the guest journey

Support the planning and promotion of hotel events, collaborations, and campaigns

Produce monthly marketing, PR, and social media performance reports

People

Manage day-to-day marketing and communications activities, ensuring effective planning and execution of campaigns and initiatives

Develop and mentor the Marketing team through coaching, feedback, and performance development

Foster a collaborative “One Team” culture across departments to support commercial and brand objectives

Train and guide team members on luxury brand standards, storytelling, digital marketing, and PR best practices

Work closely with department heads to support hotel activations, campaigns, and guest engagement initiatives

Financial

Manage and control marketing and PR budgets effectively to maximize ROI and brand exposure

Develop and execute integrated marketing campaigns aligned with business priorities and revenue objectives

Drive promotional activities, media partnerships, and brand collaborations to support hotel positioning

Implement PR campaigns highlighting hotel achievements, awards, partnerships, and unique guest experiences

Support commercial performance through strategic marketing initiatives and market visibility

Monitor campaign performance, market trends, and competitor activities to identify opportunities for growth and innovation

Each IHG hotel brand delivers True Hospitality in their own way, and at the heart of it all are specific, core service skills.

True Attitude: being caring, wanting to make a positive difference, and building genuine connections with guests

True Confidence: having the knowledge and skills to perform your role, and giving guests the confidence that they can trust you, to help and support them during their stay

True Listening: focusing on what your guest is saying, picking up on body language that is often overlooked, and understanding what the guest wants and needs

True Responsiveness: is about providing guests with what they need, and doing so in a timely and caring manner

• Strong experience in luxury lifestyle hospitality marketing, branding, or PR
• Existing network with media, KOLs, influencers, PR agencies, and luxury publications
• Strong storytelling, communication, and creative campaign development skills
• Experience in digital marketing, social media strategy, and brand positioning
• Ability to bring luxury lifestyle concepts and guest experiences to life through impactful storytelling
• Pre-opening experience is highly preferred